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Re: theos-talk Some ideas on Marketing

Jul 13, 2011 06:43 AM
by MKR

This was supposed to be a personal letter to Joseph Ross regarding his new
book - Krotona, Theosophy and Krishnamurti. Accidentally it was posted to
the list. My apologies to everyone including Ross. May be it is going to
bring some publicity!

The book has some very valuable and important material I have never seen in
my several decades of association with theosophy and we need to get the word

While I am not happy about the pricing, some book sellers have started
selling it at a  discounted price, which is good news. Even the discounted
price is out of reach for most theosophists outside of the West and am
looking forward to a pdf file available for a small donation like what has
been done in computer Shareware. In the meanwhile, anyone who can afford and
has the interest in the historical material would find the book of great


On Wed, Jul 13, 2011 at 8:32 AM, MKR <> wrote:

> **
> Hi
> Many publishers print advance copies of their book and send them to
> important authors in the field and publications for review. Usually these
> copies are marked "Not for Resale". These generate comments, reviews and
> criticisms which get published in magazines and other venues and help bring
> publicity to the publication. Since it is done ahead of the actual release
> of the book, by the time the release takes place, some of the feedback is
> in
> and helps to provide publicity.
> I am not sure what has been done to in this direction for your new book -
> Krotona, Theosophy and Krishnamurti. It is not even late to do something.
> I am sure your publisher does not have the financial resources that
> commercial entities normally have. I am sure you have an electronic copy of
> the book in pdf format. If not, it is a snap to produce one. If you have
> any
> technical questions, I can help or we can find answers from friends of
> mine.
> The electronic copy can be sent to authors, and publications for their
> review and this would be very inexpensive. This can be sent with a note
> that
> no permission is given for making additional copies, which most recipients
> would honor.
> You may want to share this with the persons handling the marketing and
> publicity of the book.
> Just my 0.02.
> Ramadoss
> [Non-text portions of this message have been removed]

[Non-text portions of this message have been removed]

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